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Veranstaltung

Customer Relationship Management [WS192540508]

Typ
Vorlesung (V)
Semester
WS 19/20
SWS
2
Sprache
Englisch
Termine
15

Dozent/en

Einrichtung

  • KIT-Fakultät für Wirtschaftswissenschaften

Bestandteil von

Literatur

Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.

Weiterführende Literatur:

Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.

Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.

Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.

Veranstaltungstermine

  • 15.10.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 22.10.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 29.10.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 05.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 12.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 19.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 26.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 03.12.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 10.12.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 17.12.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 07.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
  • 14.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
  • 21.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
  • 28.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
  • 04.02.2020 09:45 - 11:15 - Room: 20.21 Raum 217