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Veranstaltung
Customer Relationship Management [WS192540508]
Typ
Vorlesung (V)Semester
WS 19/20SWS
2Sprache
EnglischTermine
15Dozent/en
Einrichtung
- KIT-Fakultät für Wirtschaftswissenschaften
Bestandteil von
Literatur
Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.
Weiterführende Literatur:
Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.
Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.
Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.
Veranstaltungstermine
- 15.10.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 22.10.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 29.10.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 05.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 12.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 19.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 26.11.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 03.12.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 10.12.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 17.12.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 07.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
- 14.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
- 21.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
- 28.01.2020 09:45 - 11:15 - Room: 20.21 Raum 217
- 04.02.2020 09:45 - 11:15 - Room: 20.21 Raum 217