Event

Digitalization fuels the trends towards a service-led economy and drives the emergence of innovative digital services, but also new service-oriented offerings of existing enterprises (“servitization”). In particular, the use of new data resources (e.g., sensor-based data in the Internet of Things) and analytical methods open up ample opportunities for new data-driven services and associated novel business models. 

In this lecture, we systematically build the theoretical and practical foundations on how to adapt, create and transform business models around digital services – using a top-down approach: The first part of the lecture is devoted to general service theory, management and transformation as a base for digital service businesses. The second and third part of the lecture then further zoom in into the specifics of digital service and data-based service business models and their transformation. Throughout the lecture, we put a particular focus on service systems – elevating the service and business model perspective from individual enterprises to larger “(eco-)systems” or “platforms”.

The lecture links theoretical content and current research to practical examples and exercises. Students are invited to actively engage in the discussion and contribute their knowledge. Invited guest speakers from industry as well as case studies ensure sufficient application orientation of this lecture.

Note: While the lecture builds upon aspects of the “Digital Service” lecture in the bachelor program, it is not mandatory for students to have participated in it.