Event
[WS232545011]
Type
seminar (S)Präsenz/Online gemischt
Term
WS 23/24SWS
2Language
EnglischAppointments
3Lecturers
Organisation
- Institut für Entrepreneurship, TechnologieManagement und Innovation (EnTechnon)
Part of
- Brick Seminar in Business Administration (Bachelor) | Industrial Engineering and Management (B.Sc.)
- Brick Seminar in Business Administration (Bachelor) | Economics Engineering (B.Sc.)
- Brick Seminar in Business Administration (Bachelor) | Digital Economics (B.Sc.)
- Brick Seminar in Business Administration (Bachelor) | Information Systems (B.Sc.)
- Brick Seminar in Business Administration (Bachelor) | Information Engineering and Management (B.Sc.)
Appointments
- 18.11.2023 10:00 - 17:00 - Room: 05.20 1C-04
- 02.12.2023 10:00 - 17:00 - Room: 05.20 1C-04
- 13.01.2024 10:00 - 17:00 - Room: 05.20 1C-04
Note
Course Content:
The seminar introduces the basics of planning and modeling of business ideas. Based on a structured process, you will be guided through the development of your own business ideas, the derivation and testing of initial business model hypotheses, and the final creation of a business plan. In small teams you will create, develop, validate and present your business model. The basic steps of a start-up process are simulated.
Learning Objectives
After completing this seminar, students will have learned and actually practiced the whole business model development process. In particular this means that students will know:
- how business ideas are created and how they can be developed
- what the value proposition of a business idea is
- how a business model hypothesis can be generated and tested
- which successful business model patterns exist and how they can be used for one's own business
- how to pitch business ideas and convince potential investors
Credentials:
Registration is via the Wiwi portal.
Exam:
Presentation + active participation + paper.
Target group:
Bachelor students