Event
Pricing Excellence [SS212571175]
Lecturers
Organisation
- Marketing & Sales
Part of
- Brick Pricing Excellence | Industrial Engineering and Management (M.Sc.)
- Brick Pricing Excellence | Economics Engineering (M.Sc.)
- Brick Pricing Excellence | Information Systems (M.Sc.)
- Brick Pricing Excellence | Information Engineering and Management (M.Sc.)
- Brick Pricing Excellence | Economathematics (M.Sc.)
Note
In a theoretical part at the beginning of the course, students are taught the theoretical foundations of pricing. This includes an introduction to (1) price setting of product prices as well as (2) price setting of customer net prices (development of discount systems). Furthermore, theoretical foundations of price implementation and price monitoring are discussed.
Theoretical contents are applied and presented by teams within a case study format.
The learning objectives are as follows:
- Getting to know the theoretical foundations of price setting
- Getting to know the theoretical foundations of price execution and price monitoring
- Application of the acquired knowledge in a case study format
- Concise and structured presentation of the results
Alternative exam assessment according to § 4 paragraph 2 Nr. 3 of the examination regulation (presentation of a case study with subsequent discussion).
Total time required for 1.5 credit points: approx. 45.0 hours
Attendance time: 15 hours
Preparation and wrap-up of the course: 22.5 hours
Exam and exam preparation: 7.5 hours