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Event
Business Administration for Engineers and IT professionals [WS202122303]
Lecturers
Organisation
- KIT-Fakultät für Maschinenbau
Part of
Literature
Understanding a company's business and financials made easy; Heinz-Peter Sebregondi (Amazon 2017)
Erfolgsfaktoren für die nachhaltige Business-Karriere: Die menschliche und die Business-Perspektive; Heinz-Peter Sebregondi (Amazon 2018)
Appointments
- 03.11.2020 10:00 - 13:30
- 17.11.2020 10:00 - 13:30
- 01.12.2020 10:00 - 13:30
- 15.12.2020 10:00 - 13:30
- 12.01.2021 10:00 - 13:30
- 26.01.2021 10:00 - 13:30
- 09.02.2021 10:00 - 13:30
- 16.02.2021 09:45 - 13:00
Note
Learning content
- Competitive strategies, customer value, corporate cultures, lifecycles (technology, business, product), market leadership dynamics.
- Continuum commoditization/differentiation.
- Value chain, core and support functions.
- A company’s business portfolio.
- Profit margin sensitivity.
- Profitable and non-profitable products, customers and businesses.
- Drivers of a company’s value (McKinsey model), return on invested capital (ROIC), ROIC value driver tree.
- Strategic planning
- Capital investments, discounted cash flow analysis, quantifying of and dealing with risks, cost-estimating methodologies per planning stage.
- Sales, procurement/purchasing, negotiation strategies
Learning objectives
- better understand a company’s business, financials and their executives/decision makers
- use the language and metrics of senior executives and hold effective conversations with them
- more effectively sell a solution’s or project’s operational and financial value to executives and decision makers