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Block
Managing the Marketing Mix [T-WIWI-102805]
Type
Examination of another typeCredits
4.5Recurrence
Each summer termVersion
2Responsible
Organisation
- KIT-Fakultät für Wirtschaftswissenschaften
Part of
- Module Foundations of Marketing | Industrial Engineering and Management (B.Sc.)
- Module Foundations of Marketing | Economics Engineering (B.Sc.)
- Module Foundations of Marketing | Digital Economics (B.Sc.)
- Module Foundations of Marketing | Information Systems (B.Sc.)
- Module Foundations of Marketing | Information Engineering and Management (B.Sc.)
Events
| Course Number | Name | SWS | Type |
|---|---|---|---|
| SS22 2571152 | Managing the Marketing Mix | 2 | lecture (V) |
| SS21 2571152 | Managing the Marketing Mix | 2 | lecture (V) |
| SS24 2571152 | Managing the Marketing Mix | 2 | lecture (V) |
| SS23 2571152 | Managing the Marketing Mix | 2 | lecture (V) |
| SS20 2571152 | Managing the Marketing Mix | 2 | lecture (V) |
| SS24 2571153 | Übung zu Marketing Mix (Bachelor) | 1 | exercise (Ü) |
| SS22 2571153 | Übung zu Marketing Mix (Bachelor) | 1 | exercise (Ü) |
| SS23 2571153 | Übung zu Marketing Mix (Bachelor) | 1 | exercise (Ü) |
| SS21 2571153 | Übung zu Marketing Mix (Bachelor) | 1 | exercise (Ü) |
| SS20 2571153 | Übung zu Marketing Mix (Bachelor) | 1 | exercise (Ü) |
Exams
| Course Number | Name | Appointments |
|---|---|---|
| SS23 7900023 | Managing the Marketing Mix | 30.07.2022 - 11:30 |
| SS23 7900023 | Managing the Marketing Mix | 12.02.2022 - 11:00 12.02.2022 - 11:30 |
| SS23 7900023 | Managing the Marketing Mix | 27.07.2024 - 11:30 |
| SS23 7900023 | Managing the Marketing Mix | |
| SS23 7900023 | Managing the Marketing Mix | |
| SS23 7900023 | Managing the Marketing Mix | 05.11.2022 - 11:30 |
| SS23 7900023 | Managing the Marketing Mix | 04.11.2023 - 11:30 |
| SS23 7900023 | Managing the Marketing Mix | |
| SS23 7900023 | Managing the Marketing Mix | |
| SS23 7900023 | Managing the Marketing Mix | 29.07.2023 - 11:30 |
Competence Certificate
The assessment of success takes place through the preparation and presentation of a case study (max. 30 points) as well as a written exam with additional aids in the sense of an open book exam (max. 60 points). In total, a maximum of 90 points can be achieved in the course. Further details will be announced during the lecture.
Prerequisites
None
Annotation
The course is compulsory in the module "Foundations of Marketing".
For further information please contact Marketing & Sales Research Group (marketing.iism.kit.edu).