Event

Students learn central concepts of strategic management along the ideal-typical strategy process. An overview of fundamental frameworks and models will be provided and an action-oriented integration performance will be achieved through the transfer of theory to practical issues.

Through intensive exposure to real-world case studies, students will be encouraged to learn and apply strategic measures in a targeted manner in the real business world. The course features an action-oriented approach and provides students with a realistic understanding of the possibilities and limitations of rational design approaches.

Content in Keywords:

• Corporate governance and strategic management: concepts, levels, process.
• Strategic analysis: internal and external analysis
• Competitive strategy: formulation, evaluation and selection of strategic action alternatives at business unit level
• Strategic interaction and strategic commitment
• Corporate strategy: diversification strategy, M&A and management of the corporate portfolio
• Implementation of strategies in companies

Structure:

Lectures in the course are available to students online as recordings, while class dates are reserved for active discussion of real-world case studies.

Learning Objectives:

Upon completion of the course, students will be able to,

• Prepare strategic decisions along the ideal strategic process in a practical setting,
• Identify sources of competitive advantage,
• Explain interrelationships of companies in competition,
• Evaluate the portfolio management of companies,
• To classify actions and decisions of companies strategically,
• Apply knowledge from theoretical frameworks to the analysis of real-life situations.

Recommendations:

None.

Workload:

Total workload for 3.5 credit hours: approximately 105 hours.

Attendance: 30 hours

Self-study: 75 hours

Verification:

Depending on further pandemic developments, the examination will be offered in the summer semester 2021 either as an open-book examination (examination performance of another kind according to SPO § 4 Abs. 2, Pkt. 3), or as a 60-minute written examination (written examination according to SPO § 4 Abs. 2, Pkt. 1).

It is expected that the exam will take place at the beginning of the semester's lecture-free period.

The examination is offered every semester and can be repeated at any regular examination date.