Block
Pricing [T-WIWI-102883]
Type
Examination of another typeCredits
4.5Recurrence
Each winter termVersion
3Responsible
Organisation
- KIT-Fakultät für Wirtschaftswissenschaften
Part of
- Module Marketing and Sales Management | Industrial Engineering and Management (M.Sc.)
- Module Cross-Functional Management Accounting | Industrial Engineering and Management (M.Sc.)
- Module Marketing and Sales Management | Economics Engineering (M.Sc.)
- Module Cross-Functional Management Accounting | Economics Engineering (M.Sc.)
- Module Marketing and Sales Management | Digital Economics (M.Sc.)
- Module Marketing and Sales Management | Information Systems (M.Sc.)
- Module Cross-Functional Management Accounting | Information Systems (M.Sc.)
- Module Marketing and Sales Management | Information Engineering and Management (M.Sc.)
- Module Cross-Functional Management Accounting | Information Engineering and Management (M.Sc.)
- Module Marketing and Sales Management | Economathematics (M.Sc.)
Events
| Course Number | Name | SWS | Type |
|---|---|---|---|
| WS19 2572157 | Pricing | 2 | lecture (V) |
| WS19 2572169 | Übung zu Pricing | 1 | exercise (Ü) |
| WS23 2572199 | Pricing | 3 | block (B) |
Exams
| Course Number | Name | Appointments |
|---|---|---|
| WS23 2572199 | Pricing | |
| WS23 2572199 | Pricing | |
| WS23 2572199 | Pricing |
Competence Certificate
Alternative exam assessment. The examination (and thus the grade) is composed of three parts:
- The design and execution of your own small experimental study around the topic of behavioral pricing (as group work).
- The processing and presentation of a case study on pricing (as group work).
- The execution of a simulated price negotiation based on a systematic preparation (usually in teams of two).
Prerequisites
Since the earlier course (a) "Pricing Excellence" and (b) "Price Negotiations and Sales Presentations" become parts of the Pricing course, Pricing cannot be taken if (a) and/or (b) have already been completed.
Recommendation
Students are highly encouraged to actively participate in class.
Annotation
A small application is required for participation in this class. The application phase usually takes place at the beginning of the lecture period in the winter semester. More information on the application process will be made available on the Marketing and Sales Research Group website (marketing.iism.kit.edu) shortly before the start of the winter semester lecture period. This course is limited to 24 participants.