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Event

Management and Strategy [SS222577900]

Type
lecture (V)
Präsenz
Term
SS 2022
SWS
2
Language
Deutsch
Appointments
14

Lecturers

Organisation

  • Unternehmensführung

Part of

Literature

  • Pidun, U.: Corporate Strategy: Theory and Practice. Springer-Gabler, Wiesbaden 2019.
  • Lindstädt, H.; Hauser, R.: Strategische Wirkungsbereiche des Unternehmens. Gabler, Wiesbaden 2004.
  • Grant, R.M.: Strategisches Management. Pearson Studium, 5., aktualisierte Aufl.,
    München 2006.

Die relevanten Auszüge und zusätzliche Quellen werden in der Veranstaltung bekannt gegeben.

Appointments

  • 20.04.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 27.04.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 04.05.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 11.05.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 18.05.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 25.05.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 01.06.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 15.06.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 22.06.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 29.06.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 06.07.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 13.07.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 20.07.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal
  • 27.07.2022 09:45 - 11:15 - Room: 10.21 Carl-Benz-Hörsaal

Note

The participants learn about central concepts of strategic management along the ideal-typical strategy process: internal and external strategic analysis, concept and sources of competitive advantages, their importance when establishing competitive and corporate strategies as well as strategy assessment and implementation. This aims in particular to provide a summary of the basic concepts and models of strategic management, i.e. to provide in particular an action-oriented integration. Thereby a focus is on imparting knowledge about how price developments in oligopolistic markets can be understood, modeled and forecasted based on game theory.

Content in brief:

  • Corporate management principles
  • Strategic management principles
  • Strategic analysis
  • Competitive strategy: modelling and selection on a divisional level
  • Strategies for oligopolies and networks: anticipation of dependencies
  • Corporate strategy: modelling and evaluation on a corporate level
  • Strategy implementation

Learning Objectives:

After passing this course students are able to

  • prepare strategic decisions along the ideal-typical strategy process in practice ("strategic analysis").
  • assess strategic options.
  • explain the portfolio management (Parental advantage and best owner of business entities).
  • discuss price and capacity decisions in oligopolies and explain them in examples.

Recommendations:

None.

Workload:

The total workload for this course is approximately 105.0 hours. For further information see German version.

Assessment:

Depending on further pandemic developments, the examination will be offered in the summer semester 2021 either as an open-book examination (examination performance of a different kind according to SPO § 4 para. 2, item 3), or as a 60-minute written examination (written examination according to SPO § 4 para. 2, item 1).

It is expected that the exam will take place at the beginning of the semester's lecture-free period.

The examination is offered every semester and can be repeated at any regular examination date.