Event

The participants learn about central concepts of strategic management along the ideal-typical strategy process: internal and external strategic analysis, concept and sources of competitive advantages, their importance when establishing competitive and corporate strategies as well as strategy assessment and implementation. This aims in particular to provide a summary of the basic concepts and models of strategic management, i.e. to provide in particular an action-oriented integration. Thereby a focus is on imparting knowledge about how price developments in oligopolistic markets can be understood, modeled and forecasted based on game theory.

Content in brief:

• Corporate management principles
• Strategic management principles
• Strategic analysis
• Competitive strategy: modelling and selection on a divisional level
• Strategies for oligopolies and networks: anticipation of dependencies
• Corporate strategy: modelling and evaluation on a corporate level
• Strategy implementation

Learning Objectives:

After passing this course students are able to

• prepare strategic decisions along the ideal-typical strategy process in practice ("strategic analysis").
• assess strategic options.
• explain the portfolio management (Parental advantage and best owner of business entities).
• discuss price and capacity decisions in oligopolies and explain them in examples.

Recommendations:

None.

Workload:

The total workload for this course is approximately 105.0 hours. For further information see German version.

Assessment:

The assessment will consist of a written exam (60 min) taking place at the beginning of the recess period (according to Section 4 (2), 2 of the examination regulation). The exam takes place in every semester. Re-examinations are offered at every ordinary examination date.